How Facebook Ads Work (Explained Simply for Indian Business Owners)
- Karan Mirani
- Jun 1, 2025
- 2 min read
If you’ve ever felt like Facebook is reading your mind… you’re not alone. You Google a product, and boom — an ad pops up on your feed. But is it just coincidence?
Not really.
Here’s how Facebook Ads actually work:
It starts with your behavior. Every time you like, comment, click, watch, or even pause on a video — Facebook’s algorithm takes note. It’s learning your preferences.
Advertisers set up campaigns. When a business wants to promote a product, they go to Facebook Ads Manager. They choose goals (like getting more website visitors or purchases), and then tell Facebook who to show the ad to — based on interests, age, location, etc.
Facebook connects the dots. Let’s say you’re in Mumbai and love skincare. A skincare brand in India can run an ad targeted to women aged 22–35 in Mumbai who are into beauty and wellness. You fit the bill — so you see the ad. Simple!
Even small budgets work. That’s the best part. You don’t need 1 lakh rupees to advertise. Even ₹500–₹1,000 can get you hundreds or thousands of views. Perfect for Indian solopreneurs, D2C brands, or anyone starting out.
Results are trackable. Unlike newspaper ads, you can measure exactly how many people saw your ad, clicked on it, or purchased.
Conclusion: Facebook Ads (now called Meta Ads) work because they’re targeted, measurable, and scalable. Whether you're a home baker in Delhi or a Shopify store owner in Pune — Meta Ads can help you reach your ideal customers without burning a hole in your pocket.
CTA: Want to run your first ad without wasting money? Let’s connect or @adswithkaran reach out for a free media plan template!
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