Meta Advantage+ Shopping Campaigns: What You Need to Know in 2025

Meta’s Advantage+ Shopping Campaigns (ASC) have quickly become the go-to for e-commerce brands. Powered by automation, ASC simplifies ad creation while maximizing performance. But are they right for you in 2025? What Is an ASC? An ASC is a performance-first campaign type where Meta automates creative combinations, placements, and targeting to find the best audience…

Meta’s Advantage+ Shopping Campaigns (ASC) have quickly become the go-to for e-commerce brands. Powered by automation, ASC simplifies ad creation while maximizing performance. But are they right for you in 2025?

What Is an ASC?

An ASC is a performance-first campaign type where Meta automates creative combinations, placements, and targeting to find the best audience for your products.

Why Use ASC?

• Requires fewer inputs

• Automatically tests multiple creatives

• Uses machine learning to optimize for purchases

• Saves time while increasing scale
  

Ideal Use Cases

• Brands with a large catalog and pixel data

• DTC stores with regular creative refreshes

• Advertisers looking to scale quickly without micromanaging
  

ASC Setup Best Practices

1. Upload 10-20 high-quality creatives

2. Include a mix of static, video, and carousel formats

3. Use broad targeting—Meta handles the rest

4. Exclude warm audiences if needed for control

5. Feed it budget—ASC performs better with scale
   

Common Mistakes to Avoid

• Using outdated creatives

• Not refreshing ads every 2-4 weeks

• Overlapping audiences with other campaigns

• Not testing ASC against manual setups
  

Performance Benchmarks to Track

• ROAS: Aim for 2x+

• CPA: Monitor week-over-week consistency

• CTR: Healthy ads average 1.5–2.5%+
  

Final Verdict

ASC campaigns are powerful, but not set-it-and-forget-it. You still need strong creatives and a strategy for ongoing testing.

👉 Want help setting up or auditing your ASC campaigns? Let’s connect